The project design concept is based on the simulating of the new mixed use developments within revival vision for the ancient desert’s plateaus including modern and contemporary forms. It is also inspired from Elfayoum special nature of plateaus with several levels and the features of Elfayoum city to create a unique modern mixed use tower.

The Downtown Tower Elfayoum captures, as well, the rock cycle that explains the level of the plateaus’ rock forms combination which is translated into levels of the complex forming an outstanding style of “Exclusive Contemporary Complex” introducing modern amenities.

Downtown tower Elfayoum is a landmark form as it’s the centerpiece of Elfayoum City  and according to the evolution of the City, it was important to set up a commercial, business and residential complex to create a “Central Artery” with a strong visual presence adapted to the history and skyline of the existing city with high efficient and outstanding design inspiring a convenient environment to attract consumers.

The podium comprises the commercial and business levels. The commercial venue has a magnificent shopping arcade known as {Zoukak Alsawaqi), a various of restaurants, cafes terraces & department stores and entrance canopy reflecting the beauty of Elfayoum City and its frontage on the main road .

Business levels existing in the upper levels of the podium designed as an opportunity to create a strong communications touch point expressing the identity to challenge conventional ideas of workspace; embracing and evolving the simplicity, and analyzing the needs and expectations to create more dynamic and ergonomic work atmosphere.

The residential tower situated above podium maximizes a “sophisticated lifestyle” with close attention paid to context, material and small details where the apartments are placed, improving visibility within the city. Balconies facing the street offering the residents the intimate view of roof garden court.