|Location||Hayat Alex Park, Alexandria|
|Owner||Marsilila Group Property|
|Scope of work||Main Consultant For Kids R Kids Mall & City Max Hotel|
|Site Area||30,000 m2|
|Total Built Area||60,000 m2|
|Total Estimated Cost||300 Million EGP|
|Completion Date||Under Construction|
Elgabaly Architects vision is based on how to create a unique and outstanding mixed use commercial and Entertainment Park within a fantastic atmosphere which recalls the childhood unconscious imaginative world, through simulating one of the imaginative worlds deep in the child’s mind, and going deep through the magic world by legendary tales, which considered to be one of the most effective in their minds, due to the magnificent characters and worlds like Tarzan in The Jungle world, The little mermaid in Sea life world and Grendizer in Space world. Children live in an imaginative world, which has specific properties which classified in to Nature’s laws are suspended, Wonderful things can happen, Own lives, Dreams & worries.
This project presents a new path of inquiry, a new line of flight into architecture as a literary fantastic realm of becoming.
Kids R Kids’ vision is based on simulating the project as a family and kids’ destination, its identity recalls the snow park spirit, to create a unique innovative and outstanding project’s identity, with a strong relation with the magnificent children’s imaginative world, So both external and internal design Identities are responsible to achieve the physical translation of the general vision to architectural and interior design elements.
SNOW PARK IMAGINATIVE WORLD
Snow is the most natural substance that is associated with childhood, and so many of the children find hard to resist the happiness along with the icy precipitation, it inspires their sense of wonder.
Ice world in children’s minds is associated with magnificent characters mentioned in Ice tales and movies like Santa Claus, Snowman Ice age; Frozen, Kung Fu Panda and March of the Penguins affecting the children’s unconscious perception, fun imagination and sense of joy expressing happiness that the kids have loved snowfall expression
A fact called unconscious world means that memories are associated with emotions, so that when children remember events they also remember the emotions associated with them. Many of us have happy childhood memories of playing in the snow, so when we see those fat, fluffy flakes.
Snow layers fragmentation take the form of rocks that considered being the structure of the form of the buried layers of ice, formed from annual snowfall.
The different snow states are Freezing, Stock drop ice (ice state at o°c) and Melting